Get Your IT Guy Away from Your Website
Let me start with the bottom line (making it the top line!): Your IT guy is not an SEO guy or a web guy. He’s an IT guy. So get him away from your website projects. Having consulted with a number of...
View ArticleThe Top 7 Benefits of Search Engine Marketing
It’s no secret that the Internet continues to influence our lives in ways that people haven’t even recognized. The Internet as we know it has come a long way since its fairly humble beginnings in the...
View ArticleSEO + PPC + Email Marketing = More Sales
As Internet marketers continue to look for novel ways to find new customer for their clients, most are overlooking the obvious: Each of their clients has an established customer base to work with. One...
View ArticleDomain Name Registration Years: How Many is Good for SEO?
There’s an ongoing debate as to how many years a business should register its domain name. Here is a simple breakdown to use as a guide. 1 Year A one year domain registration is typical of bloggers,...
View ArticleRevenue Share: Why an SEO – Client Partnership is a Bad Idea
I get a lot of calls from people who want to team up with me. Some of these inquiries are from strangers while others are from clients who I have done great work for and want to use my skills on a new...
View ArticleAre You an Excuse-generator or Using SEO to Make Money?
It’s time to stop postponing your SEO! Excuses for not optimizing your company’s website are wide ranging but all pretty poor. While millions of businesses continue to waste money for non-optimized...
View ArticleFree SEO Linking Guide 101 [Tutorial]
You may have heard terms such as “linking,” “link building,” “linking campaigns” and similar expressions. This post is a question and answer style guide to linking for search engine optimization (SEO)...
View ArticleSpecial Report: SEO for 2012 [Free Ebook]
Special Report: SEO for 2012 is a guide to what’s going on in the SEO industry. It’s FREE! You will find info on: Mobile SEO Local SEO Google Algorithm Updates (Panda & others) The Yahoo-Bing...
View ArticleSearch and Social Rank Symposium
If you’re in the Toronto business community, you should check out the 5th Search and Social Rank Symposium. Each of the first four events have been great evenings of food, information, networking and...
View ArticleInbound Marketing Discussion Panel [Video]
PodCamp Toronto, Inbound Marketing Discussion Panel, CIMA, Saturday, February 22, 2014, Ryerson University. Video was recorded by Toronto videographer Peter Mykusz and published on Vimeo. At PodCamp...
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